The Fashion Corner

Challenge
With this particular project, we had to handle not one, but eight different websites. Aside from all the particularities of putting together a consistent strategy that will bring unity and individuality at the same time, we were also in charge of the content management strategy. Potentially overwhelming, one might say, but not us. Let’s have a closer look at how we tackled the situation.

Approach
After a thorough documentation and analyze of the main brand’s particularities, we decided to split the entire project into 3 main templates: one for the first 4 brands, another one for the other 3 brands, and a different template for the main website of The Fashion Corner. All of them had to be available in both Italian, given the specificity of their products, and English, given their worldwide business orientation.

Implementation
WordPress was, again, our best ally, allowing us to craft and personalize elegant and intuitive presentation templates. Our developers worked intensively for ensuring the security of every single platform. But aside from all that, they had to conceive and implement a clear and specific pricing system, according to different geographical areas where these products are sold.

Once the development and design of the website were taken care of, another consuming aspect of this project was the content management. For both SEO and user-friendliness purposes, these presentation websites had to have a lot more than irresistible photographs of elegant leather bags. They had to have content that speaks the language of their audience, a consistent part of our team’s efforts.

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The Fashion Corner is a massive, ambitious and valuable project that we absolutely loved getting involved into. It’s not every day we get to set up the online presence of such an influential business with customers from so many continents.