Get Set Clean

website concept

- Case Study -

cover

Get Set Clean - The Back Story

Get Set Clean is a professional house cleaning online booking service in London. What used to be a small family business of two is now one of the most affordable, trustworthy and popular cleaning services


Their cleaning agents are dedicated, hardworking and trustworthy. Their business starts with trust and dedication, but adds a touch of well-thought planning and vision. Here’s how we contributed to the last part..

VISIT LIVE WEBSITE

OUR ROLES

  • Art Direction & Design
  • User Experience
  • Concept Development
  • Online Marketing

Planning for the best

/ Phase 1 /

In theory, the service was straight-forward. In practice, the platform was supposed to integrate a wide range of features. On top of the regular design and development tasks, we agreed with the client to develop a mobile app that will complement the standard services. We started our planning by putting together a solid wireframe, the foundation of everything we were going to create on this project.

User Experience Without Rival

/ Phase 2 /

We thought that users will most benefit from a simple interface with an airy and clean design, where the white background is almost like a statement for the idea of cleaning services. We also determined the optimal text/image ratio, inserting some oversized images and short videos. Otherwise, we focused on small design elements that outline each section of the website, as well as the options a visitor has at any given point.

1

The Nuts & Bolts of Research


Knowing the exact needs of the customers, how they think, what worries them and what gains their trust was essential. We researched not just the competition, but the target audience in particular. This helped us tremendously in deciding the on-site features we will have to integrate.

2

Boosting Design Unity


Design had to be in line with the text information so we agreed to insert a mélange of oversized images and brief videos turned into design elements. Such visual accents went to the most important pages, helping prospective customers get a better sense of the Get Set Clean services.

3

Categorizing The Content


A wide range of products usually complicates things in the architecture of any online shop. But we did our job flawlessly in the admin panel, categorizing products in a way that made search, navigation and shopping between all those sections the most natural buying experience.

4

Typography Making A Difference


Typography helped us a lot in suggesting the idea of cleanliness. We chose to work with simple but clean and modern fonts, where letters had crisp edges and just the right amount of white space. We aimed for good legibility that would make a visual impact.

The User Interface

/ Phase 3 /


We decided to implement a minimalist design, focused on specific content that would outline the most relevant information for the user. The clear and clean fonts, the big imagery used with moderation and the light color palette contributed to a simple and intuitive user interface.

Explore this slide on the right side for a better view of what visitors experience on the Get Set Clean website.


CHECK OUT THE REAL PIXELS

Custom features

/ Phase 4 /

The client wanted his business to clearly differentiate from competitors. The custom features we built and integrated didn’t do just that, but also contributed to an increased customer satisfaction. Clients are getting a personalized service that requires no effort on their side.

Matchmaking platform between cleaners and clients, developed with the Zend Framework

The matchmaking platform

The matchmaking platform between cleaners and users makes for a core element of the business. It basically allows potential clients to present their cleaning needs in detail and identify the most suitable cleaners for their area.


For this purpose, we designed a user-friendly and responsive job announcement website where matchmaking is a breeze for everyone.

Advanced payment integration

Payment options are something to naturally integrate with most online businesses. In this particular case, it was even more important because most of our efforts were on building trust. Payment was explained in all the essential details.


Aside from offering a wide range of payment options, we also introduced a comfortable money-back guarantee policy.

Platform customised with a wide range of payment options

Zend platform implemented with a 3-steps booking system

Booking system

A perfectly functional booking system was essential. Clients had to know exactly who are they counting on. Cleaners had to know exactly what clients they have, where, when, and what services they will have to provide.


For this purpose, we implemented a 3-steps process based on Cleaning Details, Contact Details and Payment Options, offering the client full control.

Job progress live tracking

In the same direction of building trust, we went on to implementing a live tracking system. This custom feature would allow everyone involved to monitor the job progress at any given time, for easing any potential worries.


Live tracking on map was one of those features that raised consistent interest in the Get Set Clean business.

Zend platform personalized with a live tracking system to monitor the job progress

Matchmaking platform offering direct communication channels between Cleaner-Client

Cleaner-Client feedback channels

We worked intensively on providing customers with direct communication channels with the cleaners they contract. This option was essential, since most contracts target more than one-time cleaning job.


At the same time, we implemented a review system to allow clients express their appreciation of the services they received.

Book your clean on mobile!

/ Phase 5 /

To make the business more accessible and the client more comfortable contracting a cleaning job from anyplace, anytime, we took it mobile. Our developers and designers created a mobile app that would basically provide all the essential functions of the website. Available both on App Store and Play Store, this app was received with high enthusiasm. The Get Set Clean customers now feel just as confident about booking their cleaning services via the mobile app as they are on the website version.

Online Marketing

/ Phase 6 /

For a geographically oriented business that provides services in top UK cities and allows clients monitor job progress on the map, SEO with emphasize on local optimization was a must:

TRAFFIC

58%

1st month

79%

2nd month

We made traffic go up with 58% by the end of first month and 79% by the end of second month.

AVERAGE POSITION

6.2

from 03.04.2016 - 17.08. 2016

We took their average position to 6.2 within only four months of well-thought optimization.

SUCCESSFULL CLEANINGS

328

Counting from project delivery

We helped generate 328 contracts since the initial project delivery and still counting.

project-report

Project Report

Dashboard Web

We created a special dashboard where we provide monthly and annual statistics on the website’s evolution, with specific data on mobile and web traffic.

Google Search Console

We configured the account and we are monitoring the essential traffic and keyword data, search queries per brand, general queries and so on.

Keywords

We identify the first 100 keywords with the highest traffic-generation potential and monitor the evolution of the first 50 from this top, each month.

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clients we work with

blitz
dacia
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getsetclean
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artimex
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humanbody
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parchetpeviata
radp
sdcproiect
roviniete
qubdesign
materom
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