online marketing

Wrap of PubCon, MX15, SMSsummit, UXPoland, IAS15, Campdigital, TNWeurope, FOWD, HeroConf, SmashingConf, SearchLove (April 2)

Wrap with presentations from PubCon, MX15, SMSsummit, IAS15,CampDigital, TNWEurope, GEL2015, FOWD, HeroConf, SmashingConf, SearchLove

Amazing learnings and good inspiration from awesome online marketing conferences that took place in April.

Here’s the food for thought, the wrap and keynotes

Convert 404 Error Pages Into Opportunities – Curated News (10)

We learn from errors and my approach towards the 404 error pages is to take full advantage of them and turn the 404 error pages into opportunities. Websites should have nicer customized and more useful 404 error pages which are not actual pages on a site, but results of a status code response on the server side. In this article I am talking about the 404 not found errors, not about the 404 soft errors.

Keynotes on Open Vis Conference, Grow Conf, Marketing Nation Summit, Converge SE, Lean UX, Generate Conf April (1)

Keynotes on the conferences that took place in the first part of April: Open Vis, Grow Conference, The Marketing Nation Summit, Converge SE, Lean UX , Generate 

My brain just lit up with ideas from these conferences as they treat different problems, small and large business experiences.

Considerations On Effective and Optimal Landing Page Optimization – Curated News (9)

Why is landing page optimization important?

Getting organic traffic, which seems to be the largest driver of revenue in most sectors, according to Search Engine Watch (this is true also for our online marketing and SEO projects) is just a part of the optimization strategy.

The Best Online Marketing Blogs To Follow in 2015 – Curated News (5)

Either you are an owner of a small or big business, or a passionate online marketer that loves and needs to be up-do-date with the news in the marketing field, there are some online marketing blogs you should definitely follow in 2015. We make the recommendations of online marketing blogs, assuming the fact that you offer yourself a research quality time for your own business.