Wrap of PubCon, MX15, SMSsummit, UXPoland, IAS15, Campdigital, TNWeurope, FOWD, HeroConf, SmashingConf, SearchLove (April 2)
Wrap with presentations from PubCon, MX15, SMSsummit, IAS15,CampDigital, TNWEurope, GEL2015, FOWD, HeroConf, SmashingConf, SearchLove
Amazing learnings and good inspiration from awesome online marketing conferences that took place in April.
Here’s the food for thought, the wrap and keynotes
April 20: PubCon Austin – USA (Social Media, Online Marketing, Search-Related Research)
— Brian McDowell (@brian_mcdowell) April 20, 2015
Brands aren’t competing against their competitors on social. They’re competing against what people care about. @KristaNeher #pubcon
— Cision (@Cision) April 20, 2015
We don’t have a blog @VerticalMeasure‘s we have a “Learning Center” and we treat it like a learning center. @ArnieK #pubcon
— Thomas Ballantyne (@Thos003) April 20, 2015
Adding user images on your website results in a 5-7% increase in conversion. Make content visual & relatable! #pubcon #smm @KristaNeher — Samantha Rupert (@AtlanticAloha) April 20, 2015
Hire people that will love your customers – that’s a great way to get great reviews – Love this quote from @Thos003 #Pubcon #ORM
— Elmer Boutin (@rehor) April 22, 2015
Why SEO That Used to Work, Fails – Great presentation by Rand Fishkin
Why visual content works – Matt Siltala
6 key takeaways from Pubcon
Content inspiration – presentation by Joe Youngblood
I found an new interesting tool for long tail keywords with low SEO competition
April 20-21: MX Conference 2015 – San Francisco, California USA AdaptivePath#mx15
Conference on: Design for Innovation, UX The Management of Design, The Well-Designed Team
Day 1: Communication as oxygen. Day 2: Communication as experience.
How do you validate gut instincts? Rapid experimentation – validate those ideas rapidly to know if you should pivot or persevere. #mx15 — Erik Flowers (@Erik_UX) April 20, 2015
“Data tells you the what but never the why” —@mgiudice #mx15 on biz metric goals for design
— brandon schauer (@brandonschauer) April 20, 2015
Day 2 The videos from #MX2015 are here (with email) and without email
April 20-23: UX Poland – Warsaw, Poland (UX) #UXPoland2015
5 Highlights from UX Poland
Why microinteractions are important in moble UX? –Monika Mikowska
How to create better A/B tests based on user research – AG Consult
April 20-28: Social Media Strategies Summit: Chicago 2015 – Chicago (Social Media) #SMSsummit
Here are the presentations (you can download them as pdfs)
.@PamDidner‘s 4P’s of global content marketing #SMSsummit pic.twitter.com/Rp4JsAIQxc
— Devon Rosenberry (@DevonRosenberry) April 29, 2015
April 22-26: IA Summit 2015 – Minnesota USA (IA, UX, Content Strategy) #IAS15
What we mean by meaning: new structural properties of information architecture – Marsha Haverty
Shaping Organizations to Deliver Great User Experiences – Peter Merholz
Atomizer – Microcontent and the Future of IA – Bram Wessel
Once You See It You Can’t Unsee It: Tracing Information Ecologies – Rachael Hodder
Learning from Users in their Natural Habitat – Sara Cambridge
Keynotes from Elizabeth Buchanan’s presentation on “Living in a Time of (Un)Ethical Algorithms”
Think Webs, not just Websites. The WWW is a medium ideally suited to expressing creativity. Engage w/ networked world. #ias15
— Wendy A F G Stengel (@wendywoowho) April 25, 2015
“Throw the website out the window. Focus on the nouns and the verbs and the website will emerge organically through it.” @r4isstatic #ias15 — Donna Lichaw (@dlichaw) April 25, 2015
Transcript of Jorge Arango’s speech
Swimming With the Sharks Without Becoming One – Enterprise UX – Amy Marquez
Archaeology & IA: The Adventures of Information Jones – Margaret Alldredge
Visual Definitions of User Experience – Hienadź “Gena” Drahun
Being a Professional Novice – Frank Duran
Design is synthesis and Architecture is analysis. – @danklyn #ias15 — UX How (@UXHow) April 26, 2015
April 23: CAMP Digital – Manchester, UK, (Digital Design, UX) #CampDigital
Links away from a form page – think attention ratio 1:1 – Unbounce
How to test your mobile site without spending a fortune – Barry Briggs
RT Talk_UX: The 10 commandments of #ux excellence from Sport_England at #CampDigital pic.twitter.com/c5T88Vxz13
— correctdesign (@correctdesign) April 26, 2015
Pure CSS cross browser animations for fun and profit – Liam Richardson
Slides from Fritz von Runte’s presentation on Garndering positive engagement from stakeholders who don’t understand UX
Lean UX: Five lessons from the Prussian army – Colman Walsh
Slides and presentations of Daryl Walker Smith and Richard Halford
Jane Dwire’s takeaways on what pharma can learn from other industries
Making innovation happen – LBHB Guerilla UX Techniques – Chris Bush
Posted by Design19 on Friday, June 12, 2015
April 23-24: TNW Europe Conference – Amsterdam #TNWEurope
De Viff P’s van Growth Hacking presentation (the 5 Ps)
The 11 best hacks from TNW Europe 2015
An interesting video on how 360social.me works
5 things you should remember via Social Seeder
Best Startups and Tech for Millenials (apps)
The future of advertising – interesting itakeaways from Kiip’s Brian Wong (moments as a currency; the importance of seizing moments & meeting customer needs right there)
‘Story is everything’, but make sure people care about it. Wise words at the end of two inspirings days at sunne #Amsterdam & #TNWEurope — annika visser (@annikavisser) April 24, 2015
Great statement from @timjaxn : 1%=idea 9%=great app building and 90%=growth hacking! #startup #wisdom #TNWEurope
— Jonas Coenen (@jonascoenen) April 24, 2015
Here’s the livestream (videos from TNWEurope)
April 23-24: Gel Conference 2015 New York USA #gel2015
Nancy Lubin’s presentation – Crisis Text Line Here’a a wrap with ideas from Gel 2015 – by The Big Picture
April 27-29: Future of Web Design – London (For Web Designers and Front-end Developers) #FOWD
Designing the client experience – Matt Gibson
The art of deception – Stephen Hay
The good, the bad and the ugly – Lisa Gringl
Think like a motion designer – Val Head
Future of RWD lies in 3 stages: evolved web standards (soon), smarter interfaces (near future), beyond browsers (end goal) @denodell #FOWD — net magazine (@netmag) April 28, 2015
The future of RWD could lie in responding to the contextual data provided by wearables – @denodell at #fowd
— net magazine (@netmag) April 28, 2015
The 12 principles of animations from Disney
Guardian’s redesign – slides on all the news that fits to print
Cool resource for animation timing with CSS – easings.net shows variation of easing in animations
Awesome iOS UI Animations for motion design ideas: capptivate.co and artofthetitle.com
The future of web is printed – Chiara Aliotta
Here’s more food for thought frm Fowd conference – via Medium
April 27-29: Hero PPC Conf – Portland #HeroConf
Maximizing mobile PPC – Aaron Levy
A non-coders guide to Adwords scripts – Christie Olson
The value of PPC Audits – Wijnand Meijer
Selling better: PPC strategies for ecommerce – Lauren Frankel
Excel(lent) in PPC – Lauryan Feijen
Remarketing lists for search ads will save the day – Larry Kim
April 27-30: SmashingConf LA 2015 #smashingconf
Debugging HTTP – Lorna Mitchell Making a silky smooth web – Paul Lewis
Hierarchy of needs for the web from @partytoland #smashingconf pic.twitter.com/mdVekr7WoJ — Jessica Port (@Jessica_Port) April 29, 2015
“Your analytics won’t tell you who left your site before it showed up.” – @pattytoland #smashingconf pic.twitter.com/CV9E9QZ0an
— Blake Crosley (@BlakeC) April 29, 2015
Page load times not the best measurement. Find metrics closer to actual user experience. “Start render” and “Speed Index” #smashingconf — trevorbarnes (@trevorbarnes) April 28, 2015
Creativity should never be as predictable as manufacturing. #smashingconf @Malarkey
— Sarahi Mireles (@sarahimireles) April 29, 2015
What’s the point of following a formula? It leads to predictable and ordinary results. Who wants to build smthg ordinary? #smashingconf — Kluge (@HeyKluge) April 29, 2015
The problem is that we don’t understand the problem – Rupert Platz
Structure for innovation Dirk Dobiey #intersection15 pic.twitter.com/wFRom1FK3D
— Gerry McGovern (@gerrymcgovern) April 30, 2015
Gerry Mc Govern : To create customer simplicity creates organizational complextity #intersection15 — Marine Rouit (@marine_rouit) April 30, 2015
Designing for Trust presentation – Gerry McGovern
The Trivento Transition: enterprise design case: change of identity, experience and enterprise architecture – Entdesigners
April 30 – May 1: Search Love Conference – Boston #SearchLove
Conference on: Search, Analytics, Content, Website Optimization and many more
Avoiding top 10 data syndrome – Amanda McGowan
Customer experience and the impact on search – Casie Gillette
SEO leadership: Get from ‘Why’ to ‘Why Not’ – Ian Lurie
Your Brand in 95 Characters – Diana DiTomaso
Insights on Search Love by Jim Spencer
Couldn’t agree more: “I hate personas. I want audience segments with real data.” – @eppievojt#searchlove
— Rand Fishkin (@randfish) May 1, 2015
I can’t wait to come up soon with the keynotes on the conferences from May!
If still hungry for more, here you can read the keynotes from the conferences that took place in the first part of April.