The idea that blogging is not for e-commerce is just wrong. Content can definitely strengthen your online business, as long as you have a strategy in place and you stick to it. Sure, that’s where most business owners fail – they either don’t have a strategy at all or they are too eager to see results, so they stop too soon.
Whether you own an online business (B2B, B2C) or a blog, you’ll always hear about marketing through SEO article (content marketing).
This is a technique used to increase your web page visibility, your traffic but also to reach more readers. All you need to do is write SEO articles.
Do you know how to write an SEO article?
At first sight, you can say that’s very simple….. but are you sure?
Writing an qualitative and correct SEO article is not only about laying out some ideas, is also about: structure, quality of information, keywords, etc.
Search engines are watching your website, though they can run a little slow at times. If you want them to stay up to date with what you post, .XML sitemaps are the best way to do so. Since with the controversial Panda update, having an up-to-date sitemap is even more important than ever, because it helps you prove that you are the original publisher of a disputed piece of content.
In theory, these files actually make a direct communication channel, always ensuring that crawlers get notified faster and more accurately about every content change that you make.
In practice, if your .XML files are not correctly generated and easy to crawl, your SEO score can bruise easily.
If you think that headings are only for embellishment, you’re… heading for a fall. Heading tags, above all, give structure to a web page, their role being visual and technical at the same time. Simply put, they allow human users to see the content structure and machines to understand it.
Aside from providing visual consistency, they also enhance accessibility and usability and, just as important, keep the search engines’ crawlers happy – but ONLY if you use them properly.
Among web developers, confusions on this chapter are common and that’s why we’ve put together a short and practical guide on how to use headings. Read on and the next time you’ll feel the impulse to ask “What heading should I use here”, perhaps the answer will come to you just as natural.
So they opted for receiving your newsletters…
That does not mean they can’t lose interest anytime soon. It only means that reaching their inbox is not enough.
You need to make them want you to stay there.
You need to make them anxiously wait for your newsletter.
You think great content is everything you need?
You’re close, but not really.