Online Marketing

Practical guide on how to write an SEO Article

in Online Marketing

Whether you own an online business (B2B, B2C) or a blog, you’ll always hear about marketing through SEO article (content marketing).

This is a technique used to increase your web page visibility, your traffic but also to reach more readers. All you need to do is write SEO articles.

Do you know how to write an SEO article?

At first sight, you can say that’s very simple….. but are you sure?

Writing an qualitative and correct SEO article is not only about laying out some ideas, is also about: structure, quality of information, keywords, etc.

How to optimize your sitemap.xml.gz for better SEO

in Online Marketing

Search engines are watching your website, though they can run a little slow at times. If you want them to stay up to date with what you post, .XML sitemaps are the best way to do so. Since with the controversial Panda update, having an up-to-date sitemap is even more important than ever, because it helps you prove that you are the original publisher of a disputed piece of content.

In theory, these files actually make a direct communication channel, always ensuring that crawlers get notified faster and more accurately about every content change that you make.

In practice, if your .XML files are not correctly generated and easy to crawl, your SEO score can bruise easily.

Practical Guide For Web Developers On How To Use Headings

in Online Marketing

If you think that headings are only for embellishment, you’re… heading for a fall. Heading tags, above all, give structure to a web page, their role being visual and technical at the same time. Simply put, they allow human users to see the content structure and machines to understand it.

Aside from providing visual consistency, they also enhance accessibility and usability and, just as important, keep the search engines’ crawlers happy – but ONLY if you use them properly.

Among web developers, confusions on this chapter are common and that’s why we’ve put together a short and practical guide on how to use headings. Read on and the next time you’ll feel the impulse to ask “What heading should I use here”, perhaps the answer will come to you just as natural.

Call Tracking In Google Analytics For Your Mobile Site

in Online Marketing
Call Tracking In Google Analytics for Mobile Sites

Call tracking is an essential metric you need to measure in Google Analytics in order to increase conversions on your mobile site

If you haven’t considered yet adding the call tracking in Google Analytics as a goal for your mobile site, you shouldn’t wait any longer to do it. Here’s why: according to a study by Ipsos almost two-thirds (61 percent) of survey respondents said that “click-to-call is most important in the purchase phase of the shopping process”.