online marketing

Awesome Free Tools & Paid Tools for your Business – Curated News (4)

Tools matter a lot when we talk about projects in online marketing, web design and web development. Either we talk about tools as plugins, websites, editors, software programes, apps, I guess we all use at least one tool. Tools are important because they can help us achieve our goals.

On the other hand, tools cannot replace your knowledge, experience or skills and we always welcome (new) tools to help us do our best work. Put in 2 words, these tools can enhance your efectiveness and efficiency and they are used with a specific purpose. Tools can help you solve different problems instead of just guessing which these problems are (think at the tools that reveal certain test hypothesis in A/B user testing)

That’s why we would like to present you a curated list of tools that we use, like and think might help you as well in your online projects. Hopefully, they will help you achieve the goals for your business.

Online Marketing, Web Design, Web Development – Worldwide conferences May-August 2015

Conferences in Online Marketing, Web Design, Web Development, which we recommend you to folllow in the next months (May-August). Here you can see the list of previous events we followed and that took place from January-April. If you haven’t read them already, here are the keynotes of the events from February. Take a look at a little recap from the conferences that took place in March (the ones from April will come soon).

Mobile Friendly Algorithm – Google new release

It’s not a news anymore that Google will release a new algorithm, the Mobile Friendly Algorithm that will have a big impact on mobile searches (it will not impact tablet searches and it’s not site-wide).

Keynotes worldwide conference March 2015 – SMX West & Munich, SXSW Interactive, SSMW15, AdobeSummit, Wearabletecshow, Mobilism2015

With so much insights from the most important worldwide conferences and events from March that covered a wide range of topics in online marketing, SEO, web design and web development, we cannot keep it all for ourselves. Even these conferences ended, we still feel the ripples of these events, so we’d like to present you just great content, resources and coverage from them.

Keynotes and takeaways from EEC15, MCECONF, SESLON, C2C15 February 2015

Did you miss the 2015 worldwide conferences that took place in February?  Catch up with our “brief” recap of highlights and keynotes from the events in email marketing, social media marketing we followed: Email Evolution Conference, Mobile with Human Touch, SES London, Content 2  Conversion Conference.

 Email Evolution Conference Keynotes [Twitter] (February 2-5)

• Send the email you would like to receive
• Remove inactive subscribers from your lists (stopping  mailing to people who don’t respond proves in the long run to be an efficient way of increasing email engagement rates)
• Before removing the inactive subscribers try to treat them differently, don’t just dump them
• Deliver personalized emails
• The more an individual opens your emails, the more likely it is for the emails to be placed in that subscriber’s inbox (Source)
• Read the email list hygiene and check out the sites that can help you check if you’re on a SPAM blacklist
• Read more advice from leaders on email engagement and deliverability
• Read more 25 highlights of the Email Evolution Conference from MailUp Blog