email evolution conference

Keynotes and takeaways from EEC15, MCECONF, SESLON, C2C15 February 2015

in Online Marketing

Did you miss the 2015 worldwide conferences that took place in February?  Catch up with our “brief” recap of highlights and keynotes from the events in email marketing, social media marketing we followed: Email Evolution Conference, Mobile with Human Touch, SES London, Content 2  Conversion Conference.

 Email Evolution Conference Keynotes [Twitter] (February 2-5)

  • Send the email you would like to receive
  • Remove inactive subscribers from your lists (stopping  mailing to people who don’t respond proves in the long run to be an efficient way of increasing email engagement rates)
  • Before removing the inactive subscribers try to treat them differently, don’t just dump them
  • Deliver personalized emails
  • The more an individual opens your emails, the more likely it is for the emails to be placed in that subscriber’s inbox (Source)
  • Read the email list hygiene and check out the sites that can help you check if you’re on a SPAM blacklist
  • Read more advice from leaders on email engagement and deliverability
  • Read more 25 highlights of the Email Evolution Conference from MailUp Blog