local search optimization
I recently found out we can use business-specific photos of “Google My Business” when we took a look at our local business page and brand page on Google (yes, we have two).
Business-specific photos is a new feature that our customers can take advantage to optimize their local business listing on Google. “Local Pack” started from August to show 3 results instead of 7 – the update is a clear advantage for 3 results (they should take the business-specific photos into consideration). It will be an opportunity for the other results to qualify in the future as possible first 3 results.
This update is important taking into consideration the raise of mobile search behavior and the way users interact with businesses and sites.
This new feature, allows you to check out the layout, decor or details of your business interior and exterior. This update will give you a great opportunity to connect with your customers and show them what it’s really like inside your restaurant, retail shop, gym, salon or whatever your business is.
The photos will help your business get found on Google (Search, Maps and Google+). The business-specific photos provide people more relevant information for searches that have multiple results for a given location.
These photos can be added by both businesses or customers.