local search optimization
I recently found out we can use business-specific photos of Google My Business when we took a look at our local business page and brand page on Google (yes, we have two)
Adding business-specific photos is a new feature that our customers can take advantage of in order to optimize their local business listing on Google. Since the “Local Pack” started from August to show 3 results instead of 7, the update is a clear advantage for 3 results (they should take the business-specific photos into consideration) and an opportunity for the other results to qualify in the future as possible first 3 results.
This update is important taking into consideration the raise of mobile search behaviour and the way users interact with businesses and sites.
The photos will help your business get found on Google (Search, Maps and Google+) and they represent the so-called “added value” to your business that makes it special in the eyes of your customers. The business-specific photos provide people with more relevant information for searches that have multiple results for a given location.
These photos can be added by both businesses and customers. Find out here how you can add more business-specific photos.