Add New Business-Specific Photos To Your Google Local Page
I recently found out we can use business-specific photos of Google My Business when we took a look at our local business page and brand page on Google (yes, we have two)
Adding business-specific photos is a new feature that our customers can take advantage of in order to optimize their local business listing on Google. Since the “Local Pack” started from August to show 3 results instead of 7, the update is a clear advantage for 3 results (they should take the business-specific photos into consideration) and an opportunity for the other results to qualify in the future as possible first 3 results.
This update is important taking into consideration the raise of mobile search behaviour and the way users interact with businesses and sites.
The photos will help your business get found on Google (Search, Maps and Google+) and they represent the so-called “added value” to your business that makes it special in the eyes of your customers. The business-specific photos provide people with more relevant information for searches that have multiple results for a given location.
These photos can be added by both businesses and customers. Find out here how you can add more business-specific photos.
The types of business-specific photos you can add to your Local Listing are:
- Exterior Photos
- Interior Photos
- Product Photos
- Photos at Work
- Food and Drink Photos
- Common Areas
- Team Photos
and here are more details about each type of photos.
Business specific photos feature is available only for Google Local Businesses and not for Brand Pages.
As a short reminder, here are the differences between the two:
Google Local Business:
- your business information: address, contact info (phone number and website URL), category that best represents your business, hours, introduction, local business photos, videos, reviews that can show up in Google Search, Google Earth, and other Google properties
- your business gets a Google+ page to connect with your customers
- recommended for restaurants, pubs, clubs, hotels, schools, dentists, offline shops (retail stores and other types of shops that offer certain services), clinics, resorts, rental services, museums, web design agencies and other Google Business Categories.
Brand Pages on Google:
- these pages can reach out to followers, fans, and customers on Google
- they don’t include address or other physical location information that appears on Google Maps
- they include the website, your phone number, introduction, photos, videos, reviews and links to other social profiles/pages your brand has
Another important update that comes with the Google My Business Picture Management is that now you can control which is the first photo that appears alongside your business name on Google Maps and Search. To change the photo, choose the three dash menu icon and select one from Profile, Logo or Cover.
Conclusion: The business-specific photos for your local listing on Google are just a part of your local search engine optimization strategy. The photos raise the exposure of your Google Local Business and you should take advantage of this update. In order to start adding business-specific photos, here’s a more detailed guide to Google My Business Picture Management.