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call track

Call Tracking In Google Analytics For Your Mobile Site

in Online Marketing
Call Tracking In Google Analytics for Mobile Sites
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Call tracking is an essential metric you need to measure in Google Analytics in order to increase conversions on your mobile site

If you haven’t considered yet adding the call tracking in Google Analytics as a goal for your mobile site, you shouldn’t wait any longer to do it. Here’s why: according to a study by Ipsos almost two-thirds (61 percent) of survey respondents said that “click-to-call is most important in the purchase phase of the shopping process”.