online marketing

There are no best practices in conversion rate optimization

Are you responsible of improving results at your company? Then you should read this. Browsing on Quora, we found an interesting question. Before asking what are the best practics for conversion rate optimization, we should return to the definition of CRO. What does conversion rate optimization mean for your online marketing strategy?

CRO is the intersection of persuasion marketing (communicating the right message on the right time to the right people), user experience design (the UX should be flawless in order to complete the action), and the scientific method (testing hypotheses that you create) and it should be a continuous process.

Worldwide Web Design, Development and Online Marketing Events: January-April 2015

We are always up-to-date with the most important worldwide events in the online marketing industry and we thought to share them with you, in case you would like to participate or just follow them live or from “distance” as we do. Following these events brings you closer to the most important trends and news not just in the digital marketing industry, but as well in web design, web development, communication and technology.

Take a glimpse into our new responsive website

Today we celebrate Hello World Day and we are excited to announce the launching of our new responsive website and blog.

We’ve worked in the past couple of months with a “less is more” mentality for our website and for our customers, too. We tried to communicate and engage with users using high definition illustrations and well done animations, using less text but more imagery.