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Seo

Call Tracking In Google Analytics For Your Mobile Site

in Online Marketing
Call Tracking In Google Analytics for Mobile Sites
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Call tracking is an essential metric you need to measure in Google Analytics in order to increase conversions on your mobile site

If you haven’t considered yet adding the call tracking in Google Analytics as a goal for your mobile site, you shouldn’t wait any longer to do it. Here’s why: according to a study by Ipsos almost two-thirds (61 percent) of survey respondents said that “click-to-call is most important in the purchase phase of the shopping process”. 

Mobile Friendly Website Priorities You Should Focus On

in Online Marketing
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Do you know how Google’s evolution is forcing business owners to invest in a mobile friendly strategy for their website?

In many countries, including the U.S., more Google searches take place on mobile devices than on computers (according to Google) and therefore, mobile engagement is the new customer engagement. These are not hot news anymore. The mobile first design is a priority our designers and developers focus on when creating websites. So, here’s what’s important to focus on:

The priorities your mobile friendly site should have or implement in order to perform better.

Wrap of PubCon, MX15, SMSsummit, UXPoland, IAS15, Campdigital, TNWeurope, FOWD, HeroConf, SmashingConf, SearchLove (April 2)

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Wrap with presentations from PubCon, MX15, SMSsummit, IAS15,CampDigital, TNWEurope, GEL2015, FOWD, HeroConf, SmashingConf, SearchLove

Amazing learnings and good inspiration from awesome online marketing conferences that took place in April.

Here’s the food for thought, the wrap and keynotes