Search engines are watching your website, though they can run a little slow at times. If you want them to stay up to date with what you post, .XML sitemaps are the best way to do so. Since with the controversial Panda update, having an up-to-date sitemap is even more important than ever, because it helps you prove that you are the original publisher of a disputed piece of content.
In theory, these files actually make a direct communication channel, always ensuring that crawlers get notified faster and more accurately about every content change that you make.
In practice, if your .XML files are not correctly generated and easy to crawl, your SEO score can bruise easily.
Call tracking is an essential metric you need to measure in Google Analytics in order to increase conversions on your mobile site
If you haven’t considered yet adding the call tracking in Google Analytics as a goal for your mobile site, you shouldn’t wait any longer to do it. Here’s why: according to a study by Ipsos almost two-thirds (61 percent) of survey respondents said that “click-to-call is most important in the purchase phase of the shopping process”.
Do you know how Google’s evolution is forcing business owners to invest in a mobile friendly strategy for their website?
In many countries, including the U.S., more Google searches take place on mobile devices than on computers (according to Google) and therefore, mobile engagement is the new customer engagement. These are not hot news anymore. The mobile first design is a priority our designers and developers focus on when creating websites. So, here’s what’s important to focus on:
The priorities your mobile friendly site should have or implement in order to perform better.
Wrap of PubCon, MX15, SMSsummit, UXPoland, IAS15, Campdigital, TNWeurope, FOWD, HeroConf, SmashingConf, SearchLove (April 2)
Wrap with presentations from PubCon, MX15, SMSsummit, IAS15,CampDigital, TNWEurope, GEL2015, FOWD, HeroConf, SmashingConf, SearchLove
Amazing learnings and good inspiration from awesome online marketing conferences that took place in April.
Here’s the food for thought, the wrap and keynotes
Why is landing page optimization important?
Getting organic traffic, which seems to be the largest driver of revenue in most sectors, according to Search Engine Watch (this is true also for our online marketing and SEO projects) is just a part of the optimization strategy.