Curated News (10) Convert 404 Error Pages Into Opportunities

in Online Marketing
404 error pages

We learn from errors and my approach towards the 404 error pages is to take full advantage of them and turn the 404 error pages into opportunities. Websites should have nicer customized and more useful 404 error pages which are not actual pages on a site, but results of a status code response on the server side. In this article I am talking about the 404 not found errors, not about the 404 soft errors.